universal database all subjects questions

Universal database all subjects questions install#
Universal database all subjects questions android#

Lee: There are a few ways to think about it. So what does Google think about Big Data and what kind of role does that play into what UAC has become? A lot of the things you mentioned there are heavy on data. So we are seeing a lot of efficiencies with UAC. Compared to the legacy campaigns we used to run, where you only ran search or YouTube, UAC runs 140 percent more conversions per dollar. So one of the values of UAC is that we can enter what used to be five separate auctions all at once. Once you set that objective, we will find users most likely to complete that action across all of those different properties.

Universal database all subjects questions install#

You can optimize in three different ways, either via cost per install or cost per action, or targeted return on ad spend (ROAS). On iOS we run these on AdMob and YouTube only, as well as the Google Search App.

Universal database all subjects questions android#

So Universal App Campaigns run across YouTube, AdMob, Search on, Search in the Android Playstore, and in display ads in the Android Playstore. Universal App Campaigns (or UAC) is our primary campaign type for driving installs or events that happen after the install. Katie: Can you explain to us what UAC is? We think that honing in on the actions that matter up front is the way forward. We can now accommodate that in a campaign with UAC, where you can set a value for an in-app action and actually optimize towards that. We’ve moved the conversation to ‘how do we make apps work for your business?’ it’s no longer just about installs, but about the actions people take and the proxies for value that should matter.

In terms of where we are today, there’s no question that apps are extremely strategic for all forms of marketers. People realized that apps were driving meaningful business and in the last few years, Facebook has helped to give people much more control with targeting demographics. People’s strategies were geared toward getting you to the top of the App Store categories that mattered, which at the time you could calculate pretty easily. We went around trying to convince marketers were apps they were worth caring about.

AdMob was the first to put ads on the iPhone. What have you seen change in the past seven years on mobile, where there’s kind of constantly this creative destruction at play?